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Tupla enters biscuit shelf

Tupla, the leading chocolate bar brand in Finland, conquers the biscuit shelf with the new Tupla Shuffle bites.In 2010, Tupla Shuffle bar was launched. It is a delicious combination of the familiar Tupla chocolate, almonds and crunchy waffle. Now LEAF conquer the biscuit shelf with the new chocolate covered waffle biscuit, Tupla Shuffle bites. “Tupla is the most popular brand in chocolate bars; two out of three chocolate bar users eat Tupla. Consumers want Tupla also as a biscuit and now we can meet their demand. Tupla Shuffle Bites offers and exciting Tupla-like experience”, says LEAF

LEAF launches Saila chewing gum in Italy

LEAF enters the Italian chewing gum market, by the launch of Saila Vibes. Saila Vibes will be available in stores in April, 2011.Up until now, LEAF has not been present in the chewing gum segment in Italy. The category is large and stable, having a value of about EUR600m. The new chewing gum is launched under the Saila brand, one of the best known and leading brands within refreshment in Italy. The Saila brand was launched in 1937 as a pocket candy/pastille. Saila is widely recognized as a “uniquely essential refreshment”. Saila Vibes comes in a unique squeeze pack which can be opened

LEAF re-launches Sportlife base assortment: longer-lasting taste and an increased sense of freshness

Sportlife, the largest refreshing gum brand in the Netherlands, has re-launched its total base assortment.After intense consumer and R&D research, Sportlife succeeded to significantly improve its product line to make it more long-lasting and fresh. As consumer studies show a growing demand for extremely fresh mint chewing gums, Sportlife introduces Sportlife FROZN. With two variants, Deepmint and Intense mint, Sportlife FROZN offers gum consumers extreme long-lasting freshness. Sportlife FROZN will be supported by a powerful 360 multimedia and activation campaign.   LEAF is a

LEAF increased sales and profit in 2010

- Net sales increased with 2 percent to Euro 526.9 million (516.7)   - EBITA (incl. FX), excluding non-recurring items, increased with 7.9 percent to Euro 70.8 million (65.6)“2010 was a successful year for LEAF. We grew both net sales value and EBITA. The sales growth was mainly driven by solid performances in Norway and Sweden. Sales in Finland were bolstered by the trade loading in anticipation of the new confectionary tax. I am also very satisfied with the fact that the Italian operation has returned to growth while simultaneously executing a significant change program during 2010”,

LEAF enters chocolate segment with Malaco Choco

LEAF launches Malaco Choco, a new concept within the chocolate segment. Malaco Choco will be sold in Finland (under the brand name TV Mix Choco), Sweden, Norway and Denmark.Today, LEAF is only present in the chocolate segment in Finland with Tupla and in Italy with seasonal products. With the new Malaco Choco concept, LEAF takes a strong step into the chocolate territory. “I am very exited about this new concept. Malaco has been a long-time favourite in the Nordic countries. We are now able to offer our consumers an enhanced taste experience by adding chocolate,” says Ewald Frenay, CMO

Jenkki celebrates its 60th anniversary with music

Jenkki, the leading chewing gum brand in Finland, celebrates its 60th anniversary this year. The theme for the jubilee is music. Partnering with the TV show Idol, Jenkki challenges Finnish people to sing and record a new Jenkki song on the Jenkki Records website.Jenkki has a unique musical history in television adverts and music creation for decades. The celebration of the brand’s 60th anniversary largely revolves around this tradition. Jenkki’s music and jingles have helped the brand win a place in consumers’ hearts and shopping baskets for decades. As part of its 60th anniversary, a

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