Michelin Announces “International Check Your Wipers Day”
- Annual reminder date will now be observed in the USA, Canada, and Europe
- Second annual 16 November “Check Your Wipers Day” goes international
- Michelin launches “Hear Clearly” campaign to educate motorists
The 16 November will now be known as International Check Your Wipers Day, as Michelin has expanded the annual reminder date to Canada and Europe to emphasise the importance of optimal visibility while driving.
Last year, Michelin North America and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding American drivers to regularly check their windshield wipers.
Michelin will launch its “Hear Clearly” campaign, which uses the power of sound as a reminder that is time to change their wiper blades. The campaign seeks to help people identify the sound of a windscreen wiper gone bad.
“We are proud to celebrate International Check Your Wipers Day around the world to educate and remind drivers and their families to be prepared for the weather on the road and be ready with optimal driving visibility,” said Shivam Saxena, Managing Director Michelin Lifestyle.
For more information on MICHELIN Wiper Blades, visit https://gb.michelin-lifestyle.com/en/check-your-wipers
For more news and images, visit news.michelin.se
About Michelin Lifestyle
Created in 2000, Michelin Lifestyle Limited is part of the Michelin Group. We add the power of the Michelin brand to rigorously selected products either directly or under license. Categories covered include vehicle accessories, footwear soles, gifts and collectibles and new technologies. Those products strengthen the Michelin brand by providing superb consumer experiences, improving mobility and adding value. They also showcase Michelin’s dedication to innovation, performance, safety and the environment. In 2021, Michelin Lifestyle operations were represented by 52 licensing partnerships worldwide, selling over 31 million products in over 129 countries. (www.michelin-lifestyle.com)
Om Michelin
Michelin, det ledande mobilitetsföretaget, är dedikerat att förstärka kunders mobilitet ur ett hållbarhetsperspektiv; genom design och distribution av de lämpligaste däcken, tjänsterna och lösningarna för kundernas behov genom att utveckla högteknologiskt material som tjänar en mängd olika branscher. Med huvudkontor i Clermont-Ferrand, Frankrike, finns Michelin idag i 177 länder med 124,760 anställda och driver 68 anläggningar som tillsammans producerade omkring 173 miljoner däck under 2021. (www.michelin.com)
KONTAKTA
Anna Pasternak
Head of Product Communications
+49 (0) 172 2439961
anna.pasternak@michelin.com
news.michelin.se
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