LIROS on board with Stena Match Cup Sweden
LIROS is the latest sponsor of the annual match racing event in Marstrand. The well established rope manufacturer is also represented at the major sailing events worldwide, such as America’s Cup, Volvo Ocean Race and the Olympic Games. Stena Match Cup Sweden will be the first event on Swedish waters that the company engages in.
At Brandspot, the organisation behind the event, they look forward to the new venture.
– The entire event is built on professional sailing. At that level, top quality equipment is the only alternative. LIROS produce very high quality ropes and has a wide product range. It feels great to be able to rig all of our boats with LIROS products. That means a lot for the sailors and consequently also for the entire event, says Martin Sohtell, project leader at Brandspot.
– Our products are used by world “sailing-stars” and professional sailors. Since they consider Match Cup Sweden to be the best event in match racing, its obvious that we should take an active part in it, says Johnny Källman.
Other than Stena Match Cup Sweden, LIROS sponsor Olympic sailors who act as ambassadors and test panels and contribute to the ongoing product development.
For more information, contact: Johnny Källman, CEO LIROS, +46-70-819 81 00, jk@lirosropes.se Martin Sohtell, project leader Stena Match Cup Sweden at Brandspot, +46-70-880 58 84, martin@brandspot.com
About Stena Match Cup Sweden Stena Match Cup Sweden is one of the largest public sailing events in Sweden. It is also one of nine World Championship events on the World Match Racing Tour. The event is held on Marstrand in July, week 27, and normally attracts more than 100 000 visitors every year. Stena Match Cup Sweden is arranged by GKSS in cooperation with Brandspot. GKSS is responsible for the sports related parts and Brandspot is responsible for the commercial rights concerning the event.
About LIROS The rope manufacturer LIROS was founded by the Rosenberger family almost 160 years ago. 180 employees work with the production and marketing of their 100% self-made products across the world. The turnover is around 250 million Swedish crowns. LIROS Skandinavia AB is responsible for the Northern European market with 6 employees and a sales rate at 35 million Swedish crowns.
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