LIROS on board with Stena Match Cup Sweden
LIROS is the latest sponsor of the annual match racing event in Marstrand. The well established rope manufacturer is also represented at the major sailing events worldwide, such as America’s Cup, Volvo Ocean Race and the Olympic Games. Stena Match Cup Sweden will be the first event on Swedish waters that the company engages in.– Considering our business, Stena Match Cup Sweden is a natural event for us to cooperate with. We have the West Coast in common. In addition, its an event with a wide audience that allows a solid marketing strategy. We see Stena Match Cup Sweden as a platform mainly