Regent Street welcomes the Paralympic Torch
Regent Street is delighted to welcome the Paralympic Games to London. Tomorrow, Wednesday 29 August, the torch will arrive in the splendour of Regent Street where the convoy will travel in the sunshine of a late summer morning at approximately 10.40am, before making its way through Westminster to the Olympic Stadium for the opening ceremony.
The torch will make its way on the final leg of the journey over a 24 hour period from Stoke Mandeville – the home of Paralympic sports, to London’s West End.
At the junction where Air Street meets with Regent Street, the torch will be handed over to 5 new torch bearers who then continued their way down the famous Regent Street curve towards Piccadilly Circus.
Regent Street’s national flags display, grand shops, award winning window displays and architecture influenced by Nash created a great backdrop for the event. The Torch convoy travelled from Oxford Circus, passing Omega, the official timekeepers for the games, as well as the famous Apple store, one of the most worshipped brands of the world. It also passed by the many purveyors of British Fashion, including Liberty, Jaeger, Mappin & Webb and Austin Reed. Once the torch had travelled along Regent Street, it was welcomed by onlookers in spectacular fashion at Piccadilly Circus.
The torch will continue towards Haymarket and Pall Mall in St James’s . After the relay, spectators have the opportunity to celebrate with a little alfresco dining at the two main Regent Street food quarters, Swallow Street and Heddon Street, just off Regent Street, and to take advantage of the outdoor space and feel good atmosphere on the ‘Mile of Style’.
Once again, the London 2012 Olympic and Paralympic Games has provided a once in a lifetime experience for Londoners to witness the most important event in the world, and to be a part of the action in the heart of London’s celebrated West End.
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For further information please contact Susie Howard or Lucia Ruz at Sister
T: 44 (0)20 7287 9601
E: susie.howard@sisteris.com
E: lucia.ruz@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
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