US/UK/Canada

Quotes

Sam Cox, VP, OPEN Global Media, MediaMath
The growth of programmatic video is accelerating, and quickly gaining steam in the marketer’s arsenal as a critical brand awareness and engagement tool. By expanding our video partnerships internationally, we enable our customers to take advantage of the best in the ecosystem to amplify their video advertising performance on premium local domains
Sam Cox, VP, OPEN Global Media, MediaMath
By providing premium inventory that drives ROI to MediaMath’s sophisticated video buyers, MediaMath aligns its buyers with publishers that are of the same mind
Kay Schneider, General Manager SmartX Platform
We are delighted to partner with MediaMath and work with such a dedicated and industry leading company that understands our approach and has a precise and clear position in the online marketing space. Programmatic advertising has won the battle when it comes to performance advertisers. 2015 it is about winning the battle for brand advertisers - and that is what we are aiming for with MediaMath. With our SmartX Platform we can fully harness the benefits of programmatic advertising for branded video.
The possibility to integrate advertising dynamically in both traditional linear broadcast and on-demand video makes it possible for content providers to deliver advertising exactly when the right target audience is watching TV. This advertising can now be delivered using our SmartX Platform, the same real-time programmatic optimization technology leveraged by the digital markets across PCs, game consoles, tablets, mobile devices and Connected TVs. The ongoing evolution of digital distribution technologies across all screens and all types of delivery is part of smartclip's DNA—just like promoting the media and broadcasting solutions of the future.
Ricky McClellen, Chief Technology Officer at smartclip
Our FAMIUM Multiscreen Advertisement solution provides new, more flexible marketing options, especially for small special-interest and local stations,
Ricky McClellen, Chief Technology Officer at smartclip