‘‘Sweden has become a hub for startups and innovation. That’s also the case for the media industry – especially in the digital field. Smashdig.com aims to tell the stories about the young, entrepreneurial people behind some really cool and interesting media projects coming out of Sweden and Scandinavia. By doing it in English we hope to not only inform and educate Swedes and Scandinavians, but also to reach an international audience.’’ Adam Jönsson says, editor smashdig.com.