SPANFELLER MEDIA GROUP UNVEILS WEBSITE TARGETING ACTIVE LIFESTYLE MARKET
Award-Winning Editor John Rasmus to Spearhead New VentureNew York, NY (June 19, 2012) — Spanfeller Media Group (SMG) – founded by acclaimed media pioneer Jim Spanfeller – maintains its position at the forefront of digital content with the introduction of The Active Times (TheActiveTimes.com) formerly entitled eKADIA. The website targets consumers passionate about outdoor and endurance sports, fitness, and adventure travel.
The new website replicates the successful content model of The Daily Meal – SMG’s first site devoted to All Things Food and Drink, which launched in January 2011 and