32% of online insurance sales lost due to bad navigation or no ability to buy online
Insurance companies whose websites are hard to navigate are losing around 14% of sales, reveals new research* from digital marketing specialists Speedie Consultants.
The study of people’s insurance buying habits showed that 27% of people do not buy their insurance online. And while 39% said this was mainly due to concerns around payment security issues, 14% said they had tried to buy online and had given up due to a site being too hard to navigate.
Also, surprisingly, 18% said that while they wanted to buy online, they were not able to, due to their preferred provider not having online buying facilities.
Jason Hulott from Speedie Consultants says: “In a world where the Internet is King, it is surprising that some businesses still make the mistake of having a website, yet don’t carry out regular testing to see just how easy their service is to use.
“These are the companies who are likely to say that the Internet doesn’t work for them, yet the problem could be with their website – not the web. With nearly three-quarters (73%) of Brits now buying their insurance online*, it makes sense for insurance providers to make sure that, in the first place, customers can buy their products online. And secondly, that their website is easy to navigate.”
Ends
*Independent study commissioned by Speedie Consultants using Usurv.com, September 2015.
Contact:
Jason Hulott, Speedie Consulting, on: 01843 831088; 07940 521056 or email: jason@speediepr.co.uk
Speedie Consultants is a digital marketing agency established in 2003 by Jason and Stella Hulott and offering over 50 years’ combined experience in the internet marketing and copywriting industries. Speedie Consultants Limited offers many solutions for businesses’ internet marketing needs including the provision of web content; article marketing; blog set up and marketing; press release syndication; affiliate programme set up and management; and consultancy.
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