Insurance companies potentially lose sales due to poor social media engagement
New research* from digital marketing specialists Speedie Consultants reveals that insurance brands are not providing the right kind of content on their social media channels – potentially meaning they are losing sales.The survey, which studied how the use of social media influences customers’ insurance buying habits showed that: · 50% of consumers use social media to research an insurance product · Facebook is the most popular, with one in five people carrying out their insurance research using this social media platform. When asked about the