London debut for Dragon Cheddar at International Food Exhibition
South Caernarfon Creameries will be swapping the rolling hills of north Wales for the urban landscape of London when their Dragon Cheddar is officially launched at the International Food Exhibition in London on 22ndMarch (stand N1506).
Dragon Cheddar will take centre stage on South Caernarfon’s stand during the four day trade show, with particular focus to the heritage and provenance of both the brand and cheese. The Welsh Slate Aged Cavern Cheddar has been developed in partnership with Llechwedd Slates Caverns and the entire process highlights the Welsh heritage of the cheese. The cheese is made from Welsh milk produced by the creamery’s member farmers and then goes on to adopts a very traditional maturing method. The cheese is transported from the creameries’ Chwilog base to the Slate Cavern in Blaenau Ffestiniog and left to mature 500 feet underground. This maturation process, believed to be in the steepest mining maturation caverns, adds unique characteristics to the cheese; a firmer body and depth of flavour with rich savoury notes and a fabuous eating quality.
The cheese is presented in a 200g pack and 1.2kg waxed deli block under South Caernarfon Creameries’ own Dragon brand.
Alan Wyn-Jones, Managing Director at South Caernarfon Creameries said “IFE will provide the perfect platform for the Welsh Slate Aged Cavern Cheddar to be launched to the international trade. The International Food Exhibition is a key trade show within the food industry as it attracts buyers from across the globe and covers all sectors including retail, food service and export. Our key objective is to extend Dragon sales beyond Wales and to open up new sales channels within the retail and food service sectors. We also have an ambition to continue to grow the Dragon brand internationally. Welsh Slate Aged Cavern Cheddar has such a point of difference that we are confident there will be huge interest at the show.”
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Lesley Parr
Splat Marketing & PR
07754 482139 / 01538 381884
lesley@splat-marketing.co.uk
@SplatPR
South Caernarfon Creameries is Wales' oldest farmer-owned dairy co-operative. Based on the Llyn Peninsula in North West Wales, as an area of Outstanding Natural Beauty and can be identified on the map as the pointing crooked ‘finger’, South Caernarfon Creameries is at the heart of this community. The family owned dairy farm co-operative members are located in North Wales, Mid Wales and Ceredigion and supply the Creamery with exceptional quality milk thanks to their cows that graze on the lush Welsh pastures. South Caernarfon Creameries produces exceptional quality Welsh cheese and Welsh butter that have been recognised by major awards and is available from local Welsh stores through to major multiples across the UK and also internationally.
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