Hardox, now also wearable

store.hardox.com opens April 2, 2014

SSAB—the steel company manufacturing Hardox wear plate—is now opening a web store with products designed to match the quality of Hardox.

Steel usually has no personality. Hardox is the exception to that rule.

Hardox has earned its claim to fame by delivering extreme performance in the face of extreme challenges. This breeds a strong loyalty to the brand. People using Hardox know they have a better steel.

“Over the years we have been contacted by Hardox users and family members have been in touch—wanting to buy Hardox merchandise.

To support their choice, we are happy to announce the opening of the new Hardox web store.

The store offers a wide range of work and leisure clothes and merchandise for Hardox users—and for everybody else that wants to look like one,” says Jenny Kantelius, responsible for Visual Identity & Design at SSAB.

The Hardox web store can be visited at store.hardox.com

Link to high resolution images here

For more in-depth information about the web shop, please contact Jenny Kantelius at SSAB. E-mail jenny.kantelius@ssab.com, tel +46 702 75 35 83

SSAB is a global leader in value added, high strength steel. SSAB offers products developed in close cooperation with its customers to create a stronger, lighter and more sustainable world.SSAB has employees in over 45 countries and operates production facilities in Sweden and the US. SSAB is listed on the NASDAQ OMX Nordic Exchange, Stockholm. www.ssab.com

About Us

SSAB is a Nordic and US-based steel company. SSAB offers value added products and servicesdeveloped in close cooperation with its customers to create a stronger, lighter and more sustainableworld. SSAB has employees in over 50 countries. SSAB has production facilities in Sweden, Finlandand the US. SSAB is listed on the Nasdaq OMX Nordic Exchange in Stockholm and has asecondary listing on the Nasdaq OMX in Helsinki. www.ssab.com

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