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SteelHouse Partners with Connexity to Enhance Look-alike Targeting Performance

SteelHouse’s Slingshot and A2 technologies in conjunction with Connexity’s targeting significantly increases site traffic and yields higher lift in conversion and campaign revenueLOS ANGELES, CA (July 25, 2013) – SteelHouse (www.SteelHouse.com), a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with Connexity®, an integrated digital advertising company focused on Audience Discovery®. With the combined power of Connexity’s look-alike targeting and SteelHouse’s high-performing ads and

SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates

Slingshot™, the latest campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-throughs.LOS ANGELES, CA (April 4, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform.  The sequenced campaign technology proves that view-throughs are in fact the real deal with 85% of the response to its ads coming from views, not just clicks, while tests of the technology have shown

SteelHouse Adds CRM Retargeting to its Integrated Marketing Suite

SteelHouse partners with LiveRamp to offer marketers, brands, and ad agencies an additional way to integrate and reinforce data-driven marketing campaigns across multiple channelsLOS ANGELES, CA (Feb. 26, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Customer Relationship Management (CRM) Retargeting to their integrated marketing suite. CRM Retargeting enables brands to leverage their rich collection of CRM and offline data to reach even more customers online – no matter where they are in the purchase funnel. CRM

Conversion Quadruples and Brands See 21% Click-Through Rate with SteelHouse’s Real Time Offers

SteelHouse’s Real Time Offers™, powered by A2, yield a high conversion rate for online retailers looking to engage with their shoppers, on and off their site.LOS ANGELES, CA (Jan. 23, 2013) – Brands looking to increase sales conversions during Q4 utilized SteelHouse’s Real Time Offers combined with the company’s rich media A2 ad format to create and deliver onsite ads that drove 21% click-through rates and quadrupled conversion. SteelHouse (www.SteelHouse.com), an online advertising and marketing technology company, offers a suite of products that take standard display ads and marketing

Post-Election Survey Shows 51% of Consumers Will Not Use Their Mobile or Tablet Device to Shop This Holiday Season

Shoppers also plan to rely heavily on Facebook and flash sale sites for gift ideas, deals, and discounts.LOS ANGELES (Nov. 12, 2012) – A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company, SteelHouse (www.SteelHouse.com 

SteelHouse Surpasses 100 Million Consumers a Month, Aggregates Multiple Shopper Data Points in Real-Time

SteelHouse’s extensive reach combined with actionable data gives its customers valuable insights into their shoppers buying behaviors and purchase patterns.Los Angeles, CA (October 25, 2012) – Today, SteelHouse (www.SteelHouse.com ) announced that its behavioral marketing platform reaches over 125 million unique consumers across the globe, and aggregates multiple shopper data points from these consumers in

SteelHouse Reinvents Online Ads with A2

Brands and Agencies Can Now Create and Deliver Stunning, Highly Engaging Ads That Live Up to the Quality They Demand in Other Ad Mediums.Los Angeles, CA (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse (www.SteelHouse.com) launched A2(pronounced a-squared), which brings the high quality that brands expect from other mediums like TV and print, into online ads that serve on any

SteelHouse Named One of the Best Places to Work in Los Angeles

The Los Angeles Business Journal (LABJ) has recognized SteelHouse as one of the “Best Places to Work” in Los Angeles County.LOS ANGELES (August 20, 2012) – SteelHouse (www.SteelHouse.com), an online advertising technology company powering real time marketing solutions, is pleased to announce its been awarded one of the “Best Places to Work in Los Angeles,” by the Best Companies Group (www.BestCompaniesGroup) and the Los Angeles Business Journal (www.LABusinessJournal.com). “Best Places to Work in Los Angeles” is an annual celebration of companies that have proven they know what it takes

SteelHouse Adds Vans to Client Roster to Bring Behavioral-Based Analytics and Retargeting to its Online Shoppers

Vans will leverage the power of SteelHouse’s Behavioral Commerce solutions to increase sales, average order values, and conversions.Los Angeles, CA (August 8 , 2012) – SteelHouse, a behavioral commerce company powering the industry’s only real time marketing solutions, announced today it has added Vans , the original action sports footwear and apparel company, to its roster of clients. With thousands of brand shoppers, followers and supporters, Vans intends to leverage SteelHouse’s Behavioral Commerce Platform and Retargeting to drive revenue, enhance brand awareness,

SteelHouse Partners with Magento to Bring Cutting-Edge Real Time Offers and Retargeting to its eCommerce Platform Retailers

Magento® eCommerce platform users can now leverage the rewards of SteelHouse’s Behavioral Commerce Platform™ to increase sales, average order values, and conversions.Chicago, IL (June 7, 2012) – At the Internet Retailer 2012 Conference & Exhibition in Chicago, SteelHouse (www.steelhouse.com), a behavioral commerce company powering the industry’s only zero reaction time marketing solution, announced a partnership with Magento, a division of eBay (NASDAQ:EBAY), and developer of one of the world’s fastest-growing eCommerce platforms. Through this partnership, Magento users can now leverage

Pinterest Users Nearly Twice As Likely to Purchase Than Facebook Users, SteelHouse Survey Shows

But Facebook still leads as the preferred network to socially share online purchases.LOS ANGELES (May 30, 2012) – When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released today from SteelHouse (www.SteelHouse.com (AppData/Local/Microsoft/Users/anthony/AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/anthony/AppData/Local/

Real Time Offers from SteelHouse Lifts Retailer’s Conversions by 68% and Increases Consumer Engagement and Loyalty

Folica, a leading online retailer of hair and beauty products, saw a 68% lift in conversion by targeting their Elite Member shoppers with SteelHouse’s personality-driven Real Time Offers™.LOS ANGELES (May 8, 2012) – Folica (www.Folica.com), a leading online retailer of hair and beauty products, turned to SteelHouse, a behavioral commerce company powering the industry’s only zero reaction time marketing solution, to implement a personalized marketing approach to engage with and reward their loyal “Elite Members” – as well as to drive conversions. SteelHouse’s award-winning marketing

SteelHouse Clients See Massive Returns from its Real Time Behavioral Commerce Technology

Powered by its Behavioral Commerce Platform™, SteelHouse’s Real Time Offers™ and Retargeting help online retailers significantly increase conversions and engage with their shoppers, on and off site.LOS ANGELES (April 10, 2012) – SteelHouse (www.SteelHouse.com (file:///C:\Users\Kristin\Documents\Press%20Releases\March\www.SteelHouse.com)), a behavioral commerce company powering the industry’s only real time marketing solutions, today announced that online retailers using its marketing optimization solutions are seeing massive returns across the conversion funnel. Based on data derived from

SteelHouse and Coremetrics Partner Up for Behavioral-Based Real Time Offers™ and Retargeting

Coremetrics AdTarget™ users can now leverage the benefits of SteelHouse’s Real Time Offers™ and Retargeting to drive sales revenue and increase conversions.LOS ANGELES (March 12, 2012) – SteelHouse (www.SteelHouse.com), a behavioral commerce leader powering the industry’s only zero reaction time marketing solution, is pleased to announce its partnership with Coremetrics, a leader in marketing optimization. Through this partnership, Coremetrics AdTarget™ users can now reap the benefits of SteelHouse’s award-winning behavioral Real Time Offer and Retargeting capabilities to drive revenue,

Demandware Clients Can Now Boost Their eCommerce Marketing Solutions with SteelHouse Real Time Offers and Retargeting

Pre-Built Integration between SteelHouse and Demandware Commerce platform enables rapid, low-cost implementation of leading Behavioral Commerce technology.LOS ANGELES (Feb. 27, 2012) – SteelHouse (www.steelhouse.com), a behavioral commerce leader powering the industry’s first and only zero reaction time marketing solution, announced today that it has joined the Demandware LINK Technology Partner program , a best-of-breed ecosystem that enables instant innovation through pre-built integrations that

Average Order Values Increase 95% with SteelHouse’s Behavioral Commerce Platform

Hats in the Belfry, one of the largest online hat retailers, nearly doubles their average order values by using behaviorally-targeted Real Time Offers from SteelHouse.LOS ANGELES (Feb. 6, 2012) – Hats in the Belfry (www.HatsInTheBelfry.com), one of the largest online hat retailers in the U.S., uses SteelHouse (www.SteelHouse.com), the first and only company to offer marketers a zero reaction time solution, to increase sales revenue for its online eCommerce site. SteelHouse’s Behavioral Commerce Platform has helped Hats in the Belfry achieve three main goals – attract new visitors to their

SteelHouse One of the “Hottest Companies in Southern California”

SteelHouse recognized for its innovative technologies, fast growth, and successful rounds of investor funding.LOS ANGELES (Jan. 30, 2012) – Behavioral commerce leader, SteelHouse (www.SteelHouse.com), was awarded one of the “Hottest Companies in Southern California,” by business research firm, Lead411.  Lead411 recognizes the fastest growing and innovative technology companies in the Los Angeles, San Diego and Santa Barbara areas. SteelHouse was selected among 1,800 other technology companies. To be awarded, the honorees must be privately-held companies or organizations, based in

Three Key Incentives Will Drive Shoppers’ Decisions to Buy Online in 2012

Free shipping leads to incentives that will motivate shoppers to spend more this year, SteelHouse survey shows.LOS ANGELES (Jan. 16, 2012) – Nearly 60 percent of shoppers will spend more money online in 2012 than they did last year for consumer products, according to a new survey released today from SteelHouse (www.SteelHouse.com (AppData/Local/Microsoft/Windows/anthony/AppData/Local/Microsoft/Windows/Users/anthony/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/anthony/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/7H39AI2U/www.SteelHouse.com)),

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