New guidelines for involuntary advertising on illegal sites

Logotypes and advertisements that appear on illegal sites without the advertisers’ knowledge are increasingly common. In consultation with Rights Alliance the Association of Swedish Advertisers has therefore drawn up recommendations — in six key points — to stop involuntary advertising that may harm serious advertisers’ brands.The Association of Swedish Advertisers is the interest organisation for this country’s advertisers. What the nearly 600 member companies have in common is that they are purchasers of advertising and media space. The Association is anxious that the members should, in