For the budding real estate tycoon—achieve success through robust marketing.
Routledge introduces a new book, Real Estate Marketing, specifically designed to help students and professionals realize their goals through the art and science of real estate marketing.
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The dynamic world of real estate is fast paced and often ruthless, which means maintaining an edge over the competition is key for survival. A well rounded marketing strategy is absolutely essential in today’s climate and this book will help real estate entrepreneurs boost their knowledge and improve their marketing techniques. With an easy to follow five-part structure, Joseph Sirgy covers the full range of topics to equip the reader with a holistic understanding of marketing approaches. Starting with the fundamental concepts of marketing as a business philosophy and strategy, Sirgy discusses ideas including strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. |
The book also tackles important subjects such as personal selling, effective negotiation, human resource management, and finally a chapter devoted to the legal and ethical issues in the real estate industry.
Packed with case studies, discussion questions, learning objectives, chapter summaries and a companion website, Real Estate Marketing is the most thorough and accessible book on the subject.
M. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University, USA
Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics
By M. Joseph Sirgy
Pb: 978-0-415-72401-2 / $79.95 / £49.99
Hb: 978-0-415-72394-7 / $185.00 / £115.00
eBook: 978-1-315-77596-8 / $79.95 / £49.99
http://www.routledge.com/books/details/9780415724012/
To request a review copy or an interview with the author, please contact:
Chris Hardin, Senior Marketing Manager, at Christopher.hardin@taylorandfrancis.com.
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