Thinking of bagging yourself a Black Friday bargain?
Revealing the motives, characteristics and experiences of sale shoppersIn the US, Black Friday (the day after Thanksgiving), has widely been recognized as the busiest shopping day of the year, with many retailers offering new promotions and heavily discounted items for customers as they begin their Christmas shopping. A new study, published in the Journal of Global Fashion Marketing , examines a broad range of Black Friday (BF) shopping behaviors and experiences, as well as the relationships between shoppers’ motivations and