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About Us

TBWA\Helsinki is the genuinely international and most award-winning agency in Finland. For four consecutive years clients have voted TBWA\Helsinki as the Agency of the Year in Finland and Eurobest Awards have named the company the Country Agency of the Year. TBWA\Helsinki employs 135 marcom professionals and is part of the leading global TBWA advertising agency collective.

Contacts

  • TBWA\Helsinki
    Fredrikinkatu 42, 00100 Helsinki
    +358 10 270 4000
    https://www.tbwa.fi/
  • Paula Sonne

    Head of Eleven


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    This is without a doubt one of our best campaigns this year. We believe there is still much more to discover in Finland’s diverse drinking cultures — and with our own data, we have the tools to do it
    Sari Karjalainen, Marketing Manager at Alko
    Our greatest success was turning thousands of rows of data into something human that genuinely surprised and delighted our audience
    Juha Snellman, Senior Creative at TBWA\Helsinki
    Metal belongs not only to the ears, but also to the eyes - like metal culture, makeup is a way to express oneself boldly and break boundaries
    Tiina Linna, K-Citymarket's cosmetics product group manager
    It became apparent really quickly that we aren’t making ad music, but the best heavy metal possible with some of the most interesting artists around
    Leo Niemi, Music supervisor
    From the custom album and single cover art to the roadie amp boxes used in PR packages, we turned every stone to make sure we nailed a disruptive execution
    Alex Pineda, TBWA\Helsinki's Chief Creative Officer
    We acknowledge the size of our reach and the responsibility it brings. We are happy to support this important cause by raising awareness to it through our platform
    Erika Miramo, Head of D2C Commercial at Viaplay
    The unbelievably sad statistic is that domestic violence is the most-watched combat sport in the world. And every child forced to live at its ringside is one too many
    Sini Stolt, Senior Specialist at THL
    The momentum is undeniable—during this week people everywhere have found powerful, creative ways to stand in solidarity. The urgency to act is clear, and we refuse to remain silent while women's rights are being pushed back. The only way is forward
    Stella Samúelsdóttir, Executive Director of UN Women Iceland
    It’s really special that the people who care about you want to send a message like this, and that you can have it with you during the race this weekend
    Zoë Deltrap, Dutch national team short track skater
    In sports, the focus is usually on performance. At Odido, we look at how we can connect athletes with the people who matter most to them. By replacing our logo with a personal message, we show how sponsorship can be meaningful in a different way
    Leo Hensen, Director of Marketing & Communications at Odido
    It’s really special that the people who care about you want to send a message like this, and that you can have it with you during the race this weekend
    Zoë Deltrap, Dutch national team short track skater
    In sports, the focus is usually on performance. At Odido, we look at how we can connect athletes with the people who matter most to them. By replacing our logo with a personal message, we show how sponsorship can be meaningful in a different way
    Leo Hensen, Director of Marketing & Communications at Odido
    It is a bespoke design to fit this space, utilizing every available surface, including those not used before. Using static graphics together with moving escalators, we created the illusion of a checkout belt filled with Valio PROfeel® products, rhythmically interrupted by 'Next customer' dividers to enhance the immersive experience.
    Art Director Jere Saulivaara, TBWA\Helsinki
    The PROfeel® product line provides a health-conscious and delicious choice in the dairy snacks category. This activation surprises and grabs your attention in a fun way providing you with a serving suggestion to put PROfeel® products on the checkout belt
    Marketing Manager Emma Mikkola, Valio
    "For decades, we have been pioneers in creating solutions that bring production facilities to the present day, and our newest products are set to revolutionize the entire industry. To celebrate this, we wanted to create something similarly legendary, and what could be more suitable than having the world's smoothest operator meet with the new era of sophisticated artificial intelligence. Just like KITT, NAPCON is the smooth operator's main man"
    Joanna Viileinen, Communications and Marketing Specialist, NAPCON
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    The World’s Happiest Country Launched a 100-Year Study to Understand Human Wellbeing

    Helsinki, Finland, 7 April, 2026 – The country consistently ranked as the world’s happiest is launching one of the most ambitious wellbeing studies ever undertaken. The Finnish Institute for Health and Welfare (THL) is launching Future Finland, a century-long research initiative that will follow the entire generation of children born in Finland between 2026 and 2029, together with their families.At the heart of the project is a cohort, expected to include around 200,000 families. Researchers will study how health, living conditions, family environments, and societal change interact to shape

    Health and Happiness by bike – Denmark presents: ‘Danish Wheelness’

    One of the world’s happiest countries says the secret to health and happiness is ‘hygge’ and biking just four miles a day. Ahead of World Happiness Day, VisitDenmark introduces Danish Wheelness™ — celebrating the simple joy of discovering Denmark by bike while boosting wellbeing and happiness, one ride at a time.Copenhagen, Denmark Every year on March 20, World Happiness Day draws global attention to the annual happiness rankings. Denmark consistently ranks among the world’s happiest countries[1] and while high levels of social trust, quality of life and the concept of hygge are often

    Have You Heard of Sauna Fashion? A Steaming Hot Clothing Collection Made of Finnish Forests is Challenging the Textile Industry

    Concrete solutions don’t usually grow on trees. But when they do, they grow in Finnish forests. Kuura Saunawear collection demonstrates that fashion doesn’t have to be unecological, showing that change for the better is possibleSauna has been one of the biggest wellness trends of the year, and the Finnish steam room has become familiar around the world. Finns usually bathe naked, but what do you wear on the way from the sauna to an icy lake? And what about when you’re cooling off afterwards? This uniquely Finnish problem was solved by a Finnish forest industry company Metsä Group – while

    Beyond beer and vodka: data uncorks 200+ Finnish wine regions – the ‘Sipcodes’

    Alko, Finland’s state-owned alcohol monopoly, crunched and visualized its sales data, transforming the nation into more than 200 unique wine regions – the so-called ‘Sipcodes.’ The surprising insights, translated into hyper-local communications, struck a chord with Finns and quickly turned the campaign into a nationwide success.Ask most people – Finns included – and they’ll say Finland is a land of beer and vodka. Yet beneath the surface lies a wine culture that is surprisingly diverse by global standards. This is thanks to Alko, Finland’s sole retailer of stronger alcoholic drinks,

    ‘Heavy Makeup’ Helps Break Stereotypes with Metal Makeup Tutorials

    Finnish people are metalheads. Now this passion has taken a new form as this spring’s makeup tutorials are served as metal music with K-Citymarket’s Heavy Makeup songs. Featuring four fierce female vocalists, the Heavy Makeup campaign wants to combat stereotypical portrayals in makeup marketing.For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings in gender equality. Because of this, K-Citymarket, the biggest supermarket chain in Finland, launched Heavy Makeup, a new type of beauty portfolio centered around women’s

    Scandinavia’s Biggest Sports Channel Interrupts Premier League Broadcast with Domestic Violence PSA

    Last Saturday the Finnish half-time studio segment of Viaplay’s prime-time Premier League match between Crystal Palace and Brighton was interrupted by a gripping short documentary about domestic violence’s often forgotten victims, the children who are forced to spectate. Studies have found that domestic violence can increase up to 38% during a sports event, which makes Viaplay an ideal broadcaster for the documentary.‘Life at the Ringside’ starts out as any other sports documentary and viewers are led to believe it is centered around fans of combat sports. It is soon revealed that the

    Global Regression in Women's Rights Sparks UN Women National Committees’ 'March Forward' Campaign

    Leaders, influencers, and individuals worldwide walk backwards to highlight the need to move forwards for women‘s rights.Hard-won gains in women's rights are being alarmingly reversed, impacting women and girls around the globe and stalling global progress. A report released yesterday  states that one in four countries reported backlash on women’s rights in 2024.   At the current pace, achieving gender equality will take 134 years. With International Women's Day approaching

    “It goes as it should” – Dutch Skater Gets an Emotional Message on World Tour From Late Grandmother

    Dutch short track skater Bibi Arts was emotional as telecom company Odido’s logo on Arts’ skating suit was secretly replaced with a message from her late grandmother. Odido wants to connect athletes to the people that matter the most to them.Tilburg, February 7, 2025 – Bibi Arts is an up-and-coming 20-year-old short track skater whose career has reached a new level this season as she has made her debut in the Short Track World Tour. However, in the beginning of the season Arts faced adversity as her grandmother passed away. That is why the reveal of her new skating suit for the ISU Short

    Telecom replaces its logo with personal messages from athletes' loved ones in new sponsorship initiative

    Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports.Tilburg, February 7, 2025 – Dutch telecom company Odido is launching a new sponsorship initiative, replacing its logo with personal messages from athletes' loved ones to give them an extra boost. Piloted during the ISU Short Track World Tour – Odido Cup, supporters at home were invited to secretly submit personal messages, which were then printed on the skaters’ suits where the logos once were. Zoë

    Valio and TBWA\Helsinki Surprise Commuters in Helsinki with The World’s Largest Checkout Belt

    An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving escalators, static graphics and metallic dividers turned into 'Next Customer' signs, an illusion of 210 meters of checkout belts was created, filled with revamped Valio PROfeel® products.More than 50,000 people pass through the escalators at the Helsinki main railway station daily. Protein rich PROfeel® products are often consumed as snacks throughout the day, so Finnish dairy product manufacturer Valio and advertising agency TBWA\Helsinki wanted to send health-conscious

    A Nordic paint company launches a new collection to protect endangered species

    Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species – such as giant panda, Siberian tiger and snowy owl. Tikkurila donates one euro per sold product to the protection of endangered animals.According to an environmental report by the United Nations*, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. Nine colors, nine threatened animal species As the name suggests, the colors included in Tikkurila’s Endangered Colors

    World leaders receive pens with carbon dioxide ink as a call to climate action

    Finnish newspaper Helsingin Sanomat produced a bespoke pen to encourage climate action among policy makers ahead of this week’s UN climate action summit. The climate pen's ink is made of carbon dioxide, a key greenhouse gas.With the hottest July of recorded history behind us, Finnish news media Helsingin Sanomat has created a bespoke gift pen with carbon dioxide ink and given it to G20 leaders as a call for climate action. The news media wishes to highlight the importance of political decisions in tackling climate change and encourage policymakers to take action. Climate change is expected

    A dinner committed to change

    Clean Energy Company Fortum and Magnus Nilsson, Chef of Fäviken Magasinet, are opening a one-of-a-kind pop-up restaurant in Åre, Sweden. “Kabin 1274” will serve three seatings in the Kabinbana gondola lift during Easter, for those committed to change for a cleaner future. Nobody can say with certainty what climate change will bring. All we know is that the impacts will be felt around the world, and the Nordics are no exception. Our winters could become very different. The food we produce and consume today might change entirely in years to come. To stop climate change, we all

    Free blood type tattoos to blood donors in Finland

      The Finnish Red Cross Blood Service offers free blood type tattoos to blood donors. The campaign raises interest towards blood donation and dismantles antiquated misconceptions around tattoos and blood donation.   Many assume that taking a tattoo will prevent you from donating blood. This isn’t true, in fact, there is only a four-month quarantine following a tattoo – only a month longer than the minimum donation cycle for women. Since the need for donated blood is constant, and every action encouraging blood donation counts, Finnish Red Cross Blood Service decided to

    This taxi is paid by pitching business ideas that tackle climate change

    Startups had a chance to pitch to clean energy company Fortum on a moving electric vehicle during the Finnish startup event Slush. With Pitchalong Shuttle Fortum seeked for partnerships with sustainable and innovative startups in order to find digital solutions for tackling climate change. Fortum Pitchalong Shuttle is a new EV-taxi where sustainable and innovative startups pitch their ideas directly to Fortum’s executives. A moving electric vehicle is emission-free, private and silent meeting space. Fortum is looking for world-changing ideas that can help tackle climate change.

    A small Finnish city declares itself the Capital of Space and reaches out to Elon Musk on Twitter

    Seinäjoki, a city of 63 000 inhabitants located in the Western part of Finland, is known for its high ambition levels and can-do attitude. Now the city surrounded by spacious fields declares itself the Capital of Space and introduces itself to Elon Musk.For a city that does not really reach the top lists of the world’s biggest metropolises, declaring itself the Capital of Space can be considered somewhat a bold move. Despite the fact, that Seinäjoki is well known for the space surrounding it. · In Seinäjoki the courage, attitude and desire to make dreams come true have always been

    The world’s first taxi that you pay by singing introduced in Finland

    Fortum Singalong Shuttle is a taxi service that only accepts singing as payment. The emission-free rides are operated on electric cars. Singalong Shuttle will be introduced in Finland in early July at Ruisrock festival. What if you could pay your ride by singing? Fortum Singalong Shuttle combines rideshares with Carpool Karaoke - and is purely run on electric cars. It is the world’s first taxi that you pay by singing. Singalong Shuttle will operate at Ruisrock festival in Finland 6-8th of July. Singalong Shuttle is provided by clean-energy company Fortum, who wants to

    NAPCON collaborates with David Hasselhoff to reshape the process industry with artificial intelligence

    News 16 January 2018 at 3pm (EET)  NAPCON collaborates with David Hasselhoff to reshape the process industry with artificial intelligence  Neste's NAPCON product family is bringing about the next industrial revolution with products that utilize modern artificial intelligence. And since this is the process industry, where operators are the true stars of any production facility, they are collaborating with the smoothest operator there is - an American actor, Mr. David Hasselhoff, who is well known as the Knight Rider with his car KITT, incorporating artificial intelligence

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