Telecom replaces its logo with personal messages from athletes' loved ones in new sponsorship initiative
Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports.
Tilburg, February 7, 2025 – Dutch telecom company Odido is launching a new sponsorship initiative, replacing its logo with personal messages from athletes' loved ones to give them an extra boost. Piloted during the ISU Short Track World Tour – Odido Cup, supporters at home were invited to secretly submit personal messages, which were then printed on the skaters’ suits where the logos once were.
Zoë Deltrap is a Dutch national team short track skater who received a message from her loved ones on her suit. “It’s really special that the people who care about you want to send a message like this, and that you can have it with you during the race this weekend”, said Deltrap. The message on her suit is from her mom and says “Dreams don’t work unless you do”.
With the initiative, the Dutch telecom company hopes to further strengthen the bond between athletes and their ‘inner circle’. Odido plans to donate logo placements on Dutch national team suits and shirts across several sports this year leading up to the Milan Winter Olympics.
“In sports, the focus is usually on performance. At Odido, we look at how we can connect athletes with the people who matter most to them. By replacing our logo with a personal message, we show how sponsorship can be meaningful in a different way”, says Leo Hensen, Director of Marketing & Communications at Odido.
Odido and Short Track: A Golden Combination
The ISU Shorttrack World Tour – Odido Cup marks the start of the pre-Olympic year. Exactly one year from now, the Winter Olympics in Milan will begin—a crucial period in which qualifications and intensive training will be decisive. With this initiative, Odido reinforces its commitment to the sport and its athletes, emphasizing that connection and support are just as important as technology.
As the proud title sponsor of the ISU Shorttrack World Tour and the main sponsor of TeamNL short track skaters, Odido is committed to giving the sport a broad platform. From February 7 to 9, the IJssportcentrum in Tilburg will be transformed into a true short track arena, where the best Dutch short track skaters will compete against the world's top athletes.
For more information
Mohammad Hassani
PR Manager
TBWA\NEBOKO
+316 579 462 74
mohammad.hassani@tbwa.nl
About Odido
Odido is one of the larger telecom providers in the Netherlands, with around 8 million customers, serving both individuals and businesses.
Odido is also becoming the largest provider of 100 percent fiber-optic internet in the Netherlands; the provider is on its way to offering internet and TV services via fiber to more than 6 million households.
Odido is not only active on the market with Odido but also with Simpel, Ben, and Tele2 Thuis. In addition, Odido offers the fastest fiber-optic subscription in the Netherlands.
Odido believes that everyone should be able to engage with today's and tomorrow's technology in a pleasant and safe way. Technology is a part of our lives, but we also understand the importance of the human aspect. At Odido, the focus is not on technology but on people. Odido is the network for everyone. Odido has 119 shops in the Netherlands and approximately 2,000 employees working in the shops and offices in The Hague and Arnhem.
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