Telecom replaces its logo with personal messages from athletes' loved ones in new sponsorship initiative
Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports.Tilburg, February 7, 2025 – Dutch telecom company Odido is launching a new sponsorship initiative, replacing its logo with personal messages from athletes' loved ones to give them an extra boost. Piloted during the ISU Short Track World Tour – Odido Cup, supporters at home were invited to secretly submit personal messages, which were then printed on the skaters’ suits where the logos once were.
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