Beyond beer and vodka: data uncorks 200+ Finnish wine regions – the ‘Sipcodes’
Alko, Finland’s state-owned alcohol monopoly, crunched and visualized its sales data, transforming the nation into more than 200 unique wine regions – the so-called ‘Sipcodes.’ The surprising insights, translated into hyper-local communications, struck a chord with Finns and quickly turned the campaign into a nationwide success.Ask most people – Finns included – and they’ll say Finland is a land of beer and vodka. Yet beneath the surface lies a wine culture that is surprisingly diverse by global standards. This is thanks to Alko, Finland’s sole retailer of stronger alcoholic drinks,