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Roughneck shows multi-pronged innovation

Olympia Tools - distributor of the Roughneck brand of hand tools and workwear - has extended its range with a new product that demonstrates big thinking on a smaller scale.  The company's new Roughneck Micro Fork is designed to overcome some of the challenges of breaking ground and digging in confined spaces.  It is a professional grade product which offers all the strength, quality and performance of a full size fork but in a compact tool that measures just 74cm in length. Commenting on the latest addition to the Roughneck range, Vahe Der Kureghian, purchasing and marketing

Roughneck takes to the road

To help maximise awareness of its Roughneck brand of hand tools and workwear, Olympia Tools is employing an innovative form of mobile advertising.  Following an agreement between the business and its dedicated haulage partner, Andyfreight, Roughneck branding will now appear on two 13.6 metre curtainsided trailers. These trailers are a familiar sight to most people on motorways up and down the UK. Commenting, John Bramwell, managing director at Olympia Tools, says: “As a business Olympia Tools is committed to supporting our customers as effectively as possible.  “The Roughneck brand

Roughneck drives new standards of service

Olympia Tools is going the extra mile as part of its commitment to stockist support. The business, which distributes the Roughneck brand of hand tools and workwear, has just launched a brand new mobile showroom. The specially customised, uniquely branded vehicle will enable customers to get hands on with and to buy from an ever-growing range of Roughneck products - and all without having to leave the comfort and the convenience of their own premises. Olympia Tools also plans to use the new mobile showroom to bolster and add an extra dimension to its appearances at various trade

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