Children’s “healthy” foods marketed at children are higher in fat, sugar and salt
Foods being marketed to children in UK supermarkets are less healthy than those marketed to the general population according to researchers at the University of Hertfordshire, who question whether more guidelines may be needed in regulating food marketed to children.With the rise in childhood obesity across Europe, there has been much attention on how governments can reduce the advertising of products with high fat, sugar and/or salt levels, directly to children. Much of the focus has been on snack foods like confectionery and soft drinks. However, this study found that foods marketed to