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  • Steve Robertshaw

    Senior PR Manager UK - For other countries news and press contact select from the drop-down menu top right.


    Visit Sweden 5 Upper Montagu Street London W1H 2AG
    +44(0)7494517223
    http://www.visitsweden.com
  • Josefin Haraldsson

    Country Manager & Head of PR USA


    Visit Sweden Inc 655 Third Avenue Suite 2010 New York, NY 10017 United States
    +4679 353 44 61
    http://www.visitsweden.com

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    We're thrilled by the tremendously positive response which has genuinely taken us by surprise. While we knew it was a compelling campaign with a playful twist, the speed at which it has been embraced has been remarkable.
    Susanne Andersson, CEO of Visit Sweden
    If people struggle to separate our two countries, we need to help them. We can’t change the names of our nations, but we can become more distinct. Switzerland is often referred to as the pinnacle of luxury - however, Sweden offers luxury of a different nature, and these differences, in all of their beauty, are what we want to showcase
    Susanne Andersson, CEO at Visit Sweden
    "This is a great way to influence people around the world to use less water."
    Shailene Woodley
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    Long-awaited night train connection from March: Breakfast on the London Eurostar, fall asleep in Berlin and wake up in Stockholm.

    We now know that SJ will expand the SJ Euronight night train service from Hamburg to Berlin from March 31st. This means that the night traintravels the entire route between Stockholm and Berlin without changing trains. Tickets for the period March 31st to September 30th areavailable from February 1st, 2023.  Photo: Christian Kruse ( Download  ) – Night Train Carriage atStockholm Central Station Since September 1, 2022, SJ has been using night trains to and from Hamburg at the Hamburg-Altona

    Making a difference, one plate at a time. Visit Sweden makes it easier for travellers to eat well and do good at the same time

    Increasingly people want to eat more plant-based for the benefit of their health and the climate. To inspire more people and make it easy for food-interested travellers to find excellent and exciting plant-based dining experiences in Sweden, Visit Sweden has launched the influencer collaboration "Plant-based by Sweden". Plant-based by Sweden, is an initiative to highlight green-cuisine through examples of plant-based experiences and exciting destinations throughout Sweden as well as the forward-thinking chefs, food creators and food producers at its forefront. The initiative is a

    Sweden is the World´s most sustainable tourist destination

    The global market research company Euromonitor International named Sweden the most sustainable holiday destination of 2021. The result was announced on March 12th at ITB, the world's largest travel fair in Berlin. Credits: Martin Edström / imagebank.sweden.se, ArkNat is a combination of architecture and nature. A shack placed along the High Coast Trail for public use. Euromonitor International compared the sustainability of 99 countries in terms of environmental, social and economic sustainability, transport, housing, risks and the demand for sustainable tourism. The survey

    Sweden Launches World’s First Takeout Design Exhibit

    The latest exhibition from the Swedish Design Museum can be taken to go. The objects in the exhibit are not on display in a traditional gallery – instead, based on the idea that Swedish design is made to be used, and reused, the objects are put into backpacks which visitors bring with them for a week, free of charge. The Swedish Design Museum To Go exhibit opens online today and reservations of backpacks are available from March.The backpacks – from contemporary Swedish brand Sandqvist – are filled with Swedish design essentials carefully selected by curators. The objects relate to various

    Stockholm Fashion Week Canceled Itself For Sustainability Reasons; Next Steps To Be Announced In NYC On November 21

    The Swedish Fashion Council recently canceled Stockholm Fashion Week in the name of sustainability. Stockholm - the “sustainable fashion capital of the world” – wanted to change the way the world produces, purchases and consumes clothes. Now the Swedish Fashion Council will announce their strategy for influencing the global fashion industry towards more sustainable practices at the Sustainable Fashion Forum , presented by the Swedish-American Chamber of Commerce in New York on November 21.“If the

    Sweden publishes open letter inviting lovers, haters and hesitators to its capital

    STOCKHOLM, January 9, 2018 ––– Today, the city of Stockholm together with Visit Sweden publishes an open letter inviting lovers, haters and hesitators to come and experience Stockholm – a city unique in its approach to openness and accessibility. Turning the words of the open letter into action, the city is also sending invites to potential visitors through social media. Image: still from video, Visit Stockholm & Visit Sweden Stockholm, the Swedish capital situated on 14 small islands, is famous for its closeness to nature, booming tech-scene, gender-fluid fashion, colorful

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