WiMP hires experienced music enthusiast as Country Manager in Sweden
Aspiro Music employs Fredrik Zmuda as responsible for WiMP in Sweden. The critically acclaimed music service WiMP differs from other similar services with its editorial profile and focus on local music. Crucial to the choice of Zmuda was his experience in the music industry and passion to inspire people to discover music in WiMP.
Music Service WiMP launched in Sweden in February and is already well established in neighboring countries Norway and Denmark. As Country Manager for WiMP Sweden, Fredrik Zmuda will take lead responsibility for WiMP's editorial profile, Swedish partners and record labels. He will also serve as spokesperson for WiMP in Sweden.
- I have been working with music my whole career and think that the enormous potential that streaming services have in the future digital music market is very exciting. Innovative solutions to finding your way amongst all the world's songs is what gives the user a unique and exciting musical experience. I look forward to contributing to the development of WiMP's profile in Sweden, says Zmuda.
Fredrik Zmuda has broad experience in the music industry and the last two years he worked as an A & R manager of record company March Music and promo consultant for the association Swedish Music. He has also previously worked as a talent scout and A & R and has held positions with several leading Scandinavian record labels such as Warner Music and Air Chrysalis Scandinavia.
- WiMP offers users a huge music library with 10 million licensed songs, and because of this large amount of tracks, it becomes increasingly important to guide users to the newest and best music by current recommendations and playlists. To have a talented and experienced enthusiast as Fredrik join the team is critical to realize WiMP's potential in the Swedish market, said Per Einar Dybvik, head of Aspiro Music.
For questions, please contact: Kristin Castillo Eldnes, Head of Communication and IR in Aspiro, +47 908 07 389, kristin.eldnes@aspiro.com, Fredrik Zmuda, Country Manager WiMP Sweden, +46 760217997.
Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaming music and TV services delivered as a complete hosted white label service to partners. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2010 sales for continuing operations were SEK 266 m and the company has some 117 employees.
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