German music industry likes WiMP - Aspiro will launch early second quarter
Music Service WiMP has been available in a closed beta version in Germany since December 2011, where mainly representatives of the music industry have been invited to test the service. In a survey in which over half of the test users participated, 9 out of 10 answered that they are satisfied with the service and that they will continue using it daily or several times a week. Aspiro is preparing for commercial launch early in the second quarter.WiMP focuses on editorial content and to customize the service to each market. In Germany, the local organization is in place, emphasizing the