Probi® and ProViva celebrate 30 years of tasteful cooperation
In 1994, the first ProViva drink was launched in Sweden, containing Probi's patented live bacteria Lactiplantibacillus plantarum 299v (LP299V®). The 30-year collaboration has proved successful, as ProViva is now one of the top three most popular brands in chilled juice. The 30th anniversary celebrations kicked off on May 7 in Rosendal's garden in Stockholm with a brunch event. In addition to Probi and ProViva's presence, the influencer duo Foodgeekz also participated, who together with other invited guests got to test their favorite flavors of ProViva.ProViva was launched 30 years ago and