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About Us

Our vision is a world where animal welfare matters and animal cruelty has ended - together we can move the world for animals. We end the suffering of animals.We help the world see how important animals are to all of us.We inspire people to change animals' lives for the better.We put animals on the global agenda.

Quotes

When animal welfare advocates, governments and the meat industry engage in areas of mutual interest, we show that humane farming can be both sustainable and profitable.
Ruud Tombock, European Director
The Animal Protection Index is a break through project, uniquely bringing together global animal welfare policy and legislation.
Mike Baker, CEO, World Animal Protection
It is our responsibility as a tour operator to secure animal welfare – for elephants as well as other animals.
Cæcilie Willumsgaard, head of Corporate Social Responsibility at Albatros Travel
Now that we know more about elephant rides and what the animals have to undergo, it feels totally natural to remove them from our trips.
Lotus Tour Manager, Linda Svensson
This World Responsible Tourism Award for Best Animal Welfare Initiative is proof that there is momentum for animal welfare in the tourism industry.
Julie Middelkoop, Programmes Manager
Helping animals, means helping people. When disasters strike, the survival of both people and animals depend on each other.
World Animal Protection and IFRC
With the help of partners such as World Animal Protection, we hope that by the year 2030, we will have a rabies free nation.
Fred Segor, Principal Secretary for Livestock
Robust public education is necessary for people to embrace dog vaccination so as to eradicate this costly, worrying and life threatening disease.
Prof Kibwana
Right now thousands of tourists are searching for wild animal attractions, simply unaware of the abuse behind the scenes. What they don’t realise is that ‘once in a lifetime’ for them, means a lifetime of misery for wild animals.
Mike Baker, CEO, World Animal Protection
Dogs – like all animals – have a right to live without suffering. By promoting mass vaccination we are inspiring people to change animals’ lives for the better.
Mike Baker, CEO, World Animal Protection
It has been proven that culling is an inefficient and inhumane practice that does not help in eradicating rabies.
Yan Zinping, Hancheng City of Shaanxi Province
This timely decision will drive the IWC to champion initiatives which protect whales from the vast array of threats they face in our oceans today.
Claire Bass, Head of Wildlife Campaigns
Sustainable solutions to our most pressing problems require an intelligent and compassionate approach to animal welfare.
Mike Baker, CEO
Bears are wild animals, they belong in the wild, yet these animals are forced to suffer a lifetime in captivity for use in traditional medicine
Luke Nicholson, Bears in the Wild Project Manager
SAN hopes that this will help keep these animals in the wild where they belong.
Oliver Bach, SAN Standards and Policy Director
This latest move is a sign that the coffee industry is taking this problem seriously and taking steps to eliminate unacceptable animal cruelty.
Joanna Toole, Wildlife Campaign Manager
To have our issues included in the draft is truly remarkable and beyond our expectation.
Ian Cawsey, Chief Public Affairs Advisor
This is a victory not just for seals but for the millions of animals that will be protected in years to come as a result of this landmark decision.
Emily Rees, EU Trade Specialist, World Animal Protection
We applaud UTZ Certified for recognising that capturing animals from the wild and keeping them in cramped cages, just to create a novelty ‘luxury’ drink, simply must stop. We now want other certification standards to follow UTZ’s lead and to take a zero tolerance position on caged production methods.
Martin Cooke, International Head of Corporate Engagement, World Animal Protection
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