The demise of local media may be bad for PR
Printed media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.Instinctively many PR professionals may just shrug this matter off as either trade media or the nationals have been the favourite hunting grounds of most PR consultants while local press was of interest to specialists in sectors such as