Tikkurila introduces Color of the Year 2021: Cumulus embraces a collective feeling of hope
Tikkurila’s color of the year is Y354 Cumulus, a calm, light blue main hue representing a brighter future. The color and color collection instil hope and invite people to contribute and be part of shaping a better tomorrow. “Keep going. Blue skies ahead”, it says.Press releaseNovember 13, 2020 Underlying theme behind the Color Now 2021 is rebuilding hope. “For us, rebuild is about maintaining a belief in contributing and making a positive difference”, says Irina Hanhisalo, Color Category Manager at Tikkurila. “It instils hope and inspires people to do their best during challenging