Increased market share and high inflow of new customers
In a challenging time for households, it is clear that growing numbers of consumers are choosing to shop at Axfood’s concepts, particularly with Willys, whose ambition is to offer Sweden’s cheapest bag of groceries. This enabled Axfood to further strengthen its position during the first quarter of the year and to grow more than twice as much as the market. During the quarter, investments in the offering continued, and major strides in the long-term focus on logistics were made, which will ultimately lead to more competitiveness.President and CEO Klas Balkow’s comments on the interim report