The structural action programme is having an effect, but the quarter was characterised by lower sales
There has been a lot of focus and attention during the quarter on the renewal of MQ with the launch of our first MarQet stores. The quarter has been characterised by lower sales as a result of less footfall in our stores in a challenging, campaign-intensive market. For MQ, however, the proprietary brand range has seen positive sales development, and our online shopping initiatives have produced results with a palpable increase in traffic and conversion rate. Our structural action programme is developing according to plan and has had a positive impact during the quarter of SEK 10