Catena Media announces successful sports betting launch in Massachusetts
Catena Media, North America's leading online sports betting and casino affiliate, today announces strong initial revenue inflow in Massachusetts following the launch weekend of the state's licensed online sports betting, which began on 10 March. The group notched healthy player referral rates on its national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com, as well as its regional website PlayMA.com. Appetite for legalised sports betting had been expected to be high after Catena Media attracted strong player interest for pre-launch-day offers.