Fiskars Group and Moomin Characters enter into a new era of strategic partnership
As of today, Fiskars Group becomes a shareholder in Rights & Brands, a licensing agency representing iconic Nordic brands such as the Moomins. With joint business planning as well as shared international growth plans and initiatives, Fiskars Group, Rights & Brands and Moomin Characters aim to develop new consumer-centric concepts globally.
70 years after Tove Jansson designed the first Moomin dishes together with her mother for the Arabia brand, now owned by Fiskars Group, Fiskars Group and Moomin Characters join forces in an unforeseen way to create more memorable moments together. The