From keyword obsessions to an AI brain, Ayima’s MD, Nicky Applegarth, looks back at 10 years of SEO
When Ayima launched in 2007, Search Engine Optimisation (SEO) was a relatively young industry. How companies search for and access information has evolved considerably, and will only continue doing so.As Ayima approach the company’s tenth anniversary in Search Engine Optimisation, Managing Director Nicky Applegarth looks at the evolution of the SEO industry in an exclusive story with leading digital news and media publication, The Drum. While highlighting the industry's evolution and where it's headed, the story examines the core advances, disruptions and strategies within SEO, including: