Getinge establishes new brand structure and becomes a single brand company
March 21, 2017Gothenburg, Sweden In order to better convey the customer offering and further strengthen the leading position, Getinge now approaches customers with a total portfolio that accumulates all inherent equities of current brands within one single brand – Getinge. The Getinge Group’s rapid growth, mainly through acquisitions, over the last 25 years has built up an extensive brand portfolio with brands like Maquet, Lancer, Atrium and more. In line with the ongoing company transformation, Getinge now takes the next step to unify its offering under the Getinge brand. All