Helsinki reaches out to millions of Chinese travellers with new Helsinki mini program
Photo:Helsinki Marketing Internet service giant Tencent and the City of Helsinki launched a groundbreaking WeChat Helsinki mini program on Thursday 15 February. The new application offers Helsinki travel information in Chinese to almost one billion WeChat users. As a pioneer in utilising open data, Helsinki will continue to work closely with Tencent to further develop the application. China is the largest outbound tourism market in the world. The cooperation between Helsinki and Tencent gives the Finnish capital a groundbreaking channel straight into the mobile devices of