Lyyti Ltd has created a new tool for measuring event success
Today, Lyyti Ltd, a software company that specialises in event marketing and participant data management, published a new tool for measuring participant experience. This tool is called Experience Value Score (EVS).The participant decides if the event was a success More than anything else, events are often seen as an expense, and up to this day, there’s been no standardised way of measuring event success. It’s also easy to forget that it’s not up to the organiser to define if an event has been successful because that's the participant’s job. “When we learn how to prove the