TMG’S TRUTH MEDIA AGENCY PUBLISHES “THE STATE OF PROGRAMMATIC ADVERTISING” MARKET RESEARCH
LONDON: 8 January 2018, TRUTH , the first global blockchain-enabled media agency, today announces the findings of research conducted in collaboration with London Research. The research is based on interviews with senior marketers at well-known brands and a global survey of more than 100 senior executives with responsibility for ad buying — and highlights the crisis in confidence that is undermining the programmatic advertising industry. The full version can be found at https://truth.agency/truth_pdf.pdf Key findings: A lack of value chain transparency as 79%