The H&M group’s sales development in the first quarter and early March 2021
In the first quarter 2021, i.e. in the period 1 December 2020 to 28 February 2021, the H&M group’s net sales decreased by 21 percent in local currencies compared with 1 December 2019 to 29 February 2020. Converted to SEK the group’s net sales amounted to SEK 40,060* m (54,948). Sales development was significantly affected by the Covid-19 situation, with extensive restrictions and at most over 1,800 stores temporarily closed. Since the beginning of February, a number of markets have gradually allowed stores to reopen and at the end of the quarter around 1,300 stores remained temporarily