TAPPP Announces Agreement with Vrio Corp. and DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region
Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.DIRECTV Latin America and Sky Brazil will deploy TAPPP’s patented MicroApp PlatformTM to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform. At launch, the MicroApp Platform will be featured alongside live-sports telecasts with plans to roll it out across all types of programming in the future. The TAPPP MicroApp Platform, under U.S. Patent 11,804,