BLAST Premier teams up with Magnum to promote ice cream delivery service
Esports tournament organiser BLAST Premier will team up with Magnum to help promote their range of ice creams during the Falls Groups (16-26 September) through home delivery platforms.The partnership will integrate Magnum into the Counter-Strike tournament through product giveaways, bespoke branded social media content and physical and digital in-game branding. The collaboration will look to highlight the ease in which gamers and esports lovers can get their favorite ice cream delivered straight to their doorstep at a moment’s notice. Magnum, which is owned by Unilever, one the world’s