Packaging Industry: Digital Boost as a Result of the Crisis?
Digitalization and sustainability have been the leading trends in the paper and packaging industry for years. Nevertheless, current study results show that only a few companies have a well-developed strategy to address these topics. Will the COVID-19 crisis finally force the industry to adapt its approach?Bonn, July 28, 2020 – The strategy and marketing consultancy Simon-Kucher & Partners conducted a survey at the beginning of 2020, which asked managers in the paper and packaging sector about trends in the industry. As in previous years, sustainability and digitalization dominated the trend