Your ultimate guide to setting KPIs for UGC campaigns
Knowing the difference between key performance indicators (KPIs) and metrics can be tricky. Many business managers and marketing professionals use the terms interchangeably, but they do have different meanings. All KPIs are metrics but not all metrics are KPIs. There are countless of metrics but only a few of them are your KPIs. A metric can be for example clicks, page views, bounce rate, gross margin or sales revenue. Anything that is measurable is a metric. However, a metric only becomes a KPI if it’s relevant to your business outcome. In other words, KPIs are the metrics that are