New Swedish Wool Standard Paves the Way for a Sustainable Fashion and Textile Industry
Half of all wool produced in Sweden goes to waste, while Swedish brands in the fashion, outdoor, and home furnishing sectors actively seek sustainable textile materials. In response, The Swedish Wool Initiative is launching the first Swedish classification system for wool. The standard simplifies the process of selling and purchasing high-quality Swedish wool, enabling brands to embrace Swedish wool as a circular and sustainable material in the fashion and textile industry. "We now have a unified language for all wool in Sweden! This greatly facilitates collaboration across the entire