Tradedoubler AB acquires KAHA GmbH (Zezam), a german tech company within the influencer space
The intent of the purchase is to integrate the Zezam business with Tradedoublers subsidiary Metapic AB and further expand the investment within influencer marketing. The initial net cashflow effect for Tradedoubler at closing will be around -1,8 MEUR for the shares, the outstanding debt in the company and taking into account the cash in the company. An earnout structure will be in place up until 2026 and can be expanded to 2028 in certain cases. The earnout payments are estimated to never exceed the EBITDA generated from the combined influencer business. For further information,