Start-up labels high-rise buildings for calorie burn as part of radical new health initiative
17 September 2013 - A new start-up has been launched that aims to tackle obesity and promote fitness by labelling the stairs of the world for calorie burn.
The idea is grounded in behavioural economics and is designed to improve the health and wellbeing of office workers and commuters, creating healthier buildings across the world.
The StepJockey website allows any set of stairs to be mapped and rated for calorie burn in moments. Once stairs are rated, you can print off a set of FREE smart posters immediately or order a set of smart signs with NFC. All StepJockey smart posters and