Fredrik Nystrom from PlusFourSix becomes General Manager for WiMP Sweden
Music Service WiMP has hired entrepreneur Fredrik Nystrom, from digital entertainment company PlusFourSix, as the new General Manager for WiMP in Sweden. Nystrom has over twelve years of experience in the music and mobile industries and is now taking over responsibility for the Swedish expansion of WiMP. He begins his new role on the 16th of January.Nystrom began working with music and mobile phones in 2000, when he was a sales manager in the mobile entertainment company Mobile Hits, which was later acquired by Aspiro in 2003. Nystrom then started up PlusFourSix with two friends, where he