Metro in Gothenburg a success in its first week
METRO IN GOTHENBURG A SUCCESS IN ITS FIRST WEEK The Gothenburg edition of the Metro newspaper has proved a success with readers after only one week, following its launch on 16 February. According to a survey carried out by SIFO (the Swedish Institute of Public Opinion Research) Metro in Gothenburg has 144 000 readers, and a penetration level of 30 percent, which makes Metro Gothenburg´s second biggest paper. Similarly, in the country as a whole Metro is the second largest morning paper, with a total of 740 000 readers. Sifo´s penetration survey is based on interviews carried out with 260