Catena Media plc acquires all affiliate related assets in the largest German-focused sports affiliate Baybets Ltd
Catena Media plc (“Catena Media”) acquires all affiliate related assets in Baybets Ltd (“Baybets”), one of Europe’s leading affiliate marketing players in the sports betting segment, with a total of 50 websites, primarily focused on the German market. The purchase price amounts to an upfront payment of EUR 26.5 million together with earn-out payments in the maximum amount of EUR 63.5 million, based on the performance of the acquired assets over a period of 24 months from the 1st of December 2017. The acquisition is expected to generate quarterly sales of approximately EUR 2.25 million with an