Scandic enters economy segment – first Scandic Go hotel to open after summer
The economy segment is the fastest-growing segment in the European hotel industry. To meet the demands of a new generation of hotel guests, Scandic will open its first hotel under its new Scandic Go brand, a smart, sustainable hotel concept at a good price. Scandic Go aims to be the market leader in the economy segment in the Nordic countries and will use the brand to increase its pace of expansion outside the region. The first Scandic Go hotel will open at the beginning of September in Stockholm.The economy segment has grown in recent years and it is expected to expand further, driven by